Book Marketing With Visual Content. 3 Ways To Stand Out From The Crowd With Images.
I’ve recently released a new book The Prosperous Author: Developing A Millionaire Mindset and I’ve been thinking about ways I can spread the word using visual content. I also want to know what content is most effective.
These are a few of my first attempts with imagery. I use Canva (www.canva.com) for most of my social media designs and the layouts you see below
I asked myself a couple of questions as I created these. Are the quotes 1.) inspiring 2). do they evoke emotion 3.) do the offer a promise or sense of the benefits readers will gain from reading The Prosperous Author: Developing A Millionaire Mindset?
I know I still have work to do but I wanted to share my journey with you. Please email me or post your comments below. I would value your feebback.
One thing I found helpful was a recent blog post by Canva, “How To Create Impactful Blog Graphics”, Written by Maria Jose, this article has loads of helpful tips (I used some of her them directly in this post, but I highly recommend you check the full article). Here’s what Maria shared:
Before diving into creating a cool header image or in-post graphic, it’s important for you to take a step back and define which visual elements — typefaces, colors or patterns — you’ll be using as building blocks to create any and all graphics for your blog. Essentially, you’ll define a visual style for your graphics and create a style guide to safeguard its integrity. ~Maria Jose
01. Create a Style Guide for Your Visual Content
Taking this on board I created a template using my book cover as a guide. In Evernote and Word (as a backup) I created a note I could refer back to when I needed. And in Canva I created the above, taking care to be consistent with font and colors.
Just like with everything else, you’ll want to aim for consistency among the photographs you use in your graphics or on your blog.This doesn’t just mean using the same filter. It means aiming for consistency in lighting, composition, and editing among all your images. If you are laying text on them, be sure to set it in similar ways and naturally, using one of the typefaces you’ve selected before. ~Maria Jose
I’m still defining my photography style. But I know that I’m after positive imagery that evokes and supports the key messages in The Prosperous Author: How to Make a Living With Your Writing (Developing A Millionaire Mindset).
When selecting images one thing I am mindful of is my color palette? Whenever possible, I try to incorporate it into photographs for my graphics too. Blues and golds—and a splash of white. These echo the themes of creative freedom, inspiration, out-of-the-box-thinking and a millionaire mindset—key messages in my book. Canva recommends throwing in props that are the same color as my palette, backgrounds and tying in my own color to help create lovely details.
03.Determine Which In-Post Graphics You Will Use the Most—and where you will share
Armed with your brand new style guide, define what your graphics content is as it will inform your design. Seek to understand exactly what you wish to communicate or accomplish with each graphic and let that knowledge drive your blog graphic’s design. With that in mind, chose the best way to communicate. ~Maria Jose
Joanna Penn’s blog post (click here to read) shares several strategies and platforms to take your great visual content and share it with your readers, including Pinterest (check out my Pinterest collection here https://nz.pinterest.com/cassandranz/the-prosperous-author-book-millionaire-mindset/.)
Of course, there are loads more places to share. Facebook, Twitter, Instagram and more. At the same time, video and infographics have become powerful tools for authors looking to communicate more easily with readers.
Some Initial Thoughts…
I surveyed some of my readers and here’s a few initial comments—it’s always good to get feedback. You can then decide where to from there.
Re the image with the ‘heroes’ – “Personally I’m not a big fan of the transparency. I find it rather confusing.”
For anyone who has dreamed of becoming an author.
For anyone who wants to make a living from books.
This is the book to make your dreams a reality.
Follow your passion to prosperity.
The Prosperous Author: How to Make a Living With Your Writing
(Book One: Developing A Millionaire Mindset)
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Tags: Being an Authorpreneur, mid-life career change, motivation, success